SIMPLIFI, INC.

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Simplifi is based out of San Diego. Simplifi is a large advisory firm with 291 clients and discretionary assets under management (AUM) of $200,546,653 (Form ADV from 2020-07-01). Their last reported 13F filing for Q2 2020 included $190,647,000 in managed 13F securities and a top 10 holdings concentration of 93.3%. Simplifi's largest holding is Wisdomtree Barclays US Aggregate Bond Enhanced Yield Fund with shares held of 662,851. Whalewisdom has at least 11 13F filings

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06/30/2020

13F Activity

  • Market Value $190.647 Million
  • Prior Market Value $159.861 Million
  • New Purchases6 stocks
  • Additional Purchases10 stocks
  • Sold out of3 stocks
  • Reduced holdings in5 stocks
  • Top 10 Holdings % 93.30 %
  • Turnover % [1]:39.13%
  • Turnover Alt % [2]: 16.74 %
  • Time Held Top20:5.20 quarters
  • Time Held Top10:5.20 quarters
  • Time Held All:5.22 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

06/30/2020

13F Sector Allocation Over Time

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2020-05-15

Performance for Q1 2020: 14.52%
Performance Last 4 Quarters: -1.03%
Performance Metrics
Stats are not available for the latest quarter

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*Shares are split adjusted

View Last Form Adv Compilation Report on Record

SIMPLIFI, INC.
9666 BUSINESSPARK AVE SUITE 111
SAN DIEGO CA    92131
Country: United States

Business Phone: 877-692-6800
Fax: 877-692-9700
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Corporation
Organized in: CA
Number of employees: 6
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management,Hourly charges
Amount of client funds and securities: 99,445,100
Total Number of Clients: 291
Amount of client funds and securities by related persons:
Total Number of clients from related persons:
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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SIMPLIFI, INC.

ownership team - last updated 2020-06-15
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2020-02-13
Name Title Start Date Direct/Indirect % Ownership

SIMPLIFI, INC.

ownership team - last updated 2019-11-26
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2019-03-13
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

SIMPLIFI, INC.

ownership team - last updated 2018-05-18
Name Title Start Date Direct/Indirect % Ownership
SIGDESTAD, ERIC, ALLEN CEO/CCO 08/01/2010 Direct 75% or more
Fund Name Position direct/indirect start date end date
SIGDESTAD FINANCIAL, INC. CO-TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. TRUSTEE indirect 2004-11-01
SIGDESTAD FINANCIAL, INC. CEO/CCO (SINCE 2010), TRUSTEE OF THE ERIC SIGDESTAD TRUST (SINCE 2015) direct 2010-08-01
SIGDESTAD, ERIC, ALLEN OWNER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER direct 2010-08-01
SIGDESTAD FINANCIAL, INC. CEO/CCO direct 2010-08-01

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