Form Type: 4

SEC EDGAR Link
Accession Number:0001209191-18-043498
Date:2018-07-18
Issuer: TRADE DESK, INC. (TTD)
Original Submission Date:

Reporting Person:

ROSS PAUL
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET VENTURA, CA 93001

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2018-07-18 G 686 d $0.00 65,348 direct
CLASS A COMMON STOCK 2018-07-18 S 3,450 d $94.56 61,898 direct
CLASS A COMMON STOCK 2018-07-18 C 905 a $0.00 62,803 direct
CLASS A COMMON STOCK 2018-07-18 S 905 d $94.97 51,898 direct
CLASS A COMMON STOCK 2018-07-18 C 2,777 a $0.00 64,675 direct
CLASS A COMMON STOCK 2018-07-18 S 2,777 d $95.03 61,898 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 3.36 2018-07-18 deemed execution date M 905 (d) 2025-12-08 class b common stock 905 $3.36 16,331 direct
CLASS B COMMON STOCK 0.0 2018-07-18 deemed execution date M 905 (a) class a common stock 905 $0.00 905 direct
CLASS B COMMON STOCK 0.0 2018-07-18 deemed execution date C 905 (d) class a common stock 905 $0.00 0 direct
EMPLOYEE STOCK OPTION EXERCISE (RIGHT TO BUY) 0.819 2018-07-18 deemed execution date M 2,777 (d) 2025-01-19 class b common stock 2,777 $0.82 11,117 direct
CLASS B COMMON STOCK 0.0 2018-07-18 deemed execution date M 2,777 (a) class a common stock 2,777 $0.00 2,777 direct
CLASS B COMMON STOCK 0.0 2018-07-28 deemed execution date C 2,777 (d) class a common stock 2,777 $0.00 0 direct
Footnotes
IDfootnote
f1 bona fide gift not for value of class a common stock to a charity.
f2 the sales reported in this form 4 were effected pursuant to a 10b5-1 trading plan adopted by the reporting person in accordance with rule 10b5-1 of the securities exchange act of 1934, as amended.
f3 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $94.03 to $94.93, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f4 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $94.93 to $94.98, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f5 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $94.98 to $95.13, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f6 the option was granted on december 9, 2015, with a vesting commencement date ("vcd") of january 1, 2016. one forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the vcd, subject to continued employment with the issuer through the applicable vesting dates.
f7 each share of class b common stock has no expiration date and is convertible for no additional consideration into one (1) share of class a common stock at the option of the holder thereof at any time and upon certain other circumstances.
f8 the option was granted on january 20, 2015. the vcd is november 3, 2014. one-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the vcd, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the issuer through the applicable vesting dates.
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