Form Type: 4

SEC EDGAR Link
Accession Number:0000899243-19-028473
Date:2019-12-02
Issuer: VERA BRADLEY, INC. (VRA)
Original Submission Date:

Reporting Person:

RAY ANNE MARIE
C/O VERA BRADLEY, INC.
12420 STONEBRIDGE ROAD ROANOKE, IN 46783

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
COMMON STOCK 2019-12-02 S 34,709 d $10.73 2,307,305 indirect
COMMON STOCK 2019-12-03 S 30,438 d $10.73 2,276,867 indirect
COMMON STOCK 2019-12-02 S 291 d $10.73 67,931 indirect
COMMON STOCK 2019-12-03 S 4,562 d $10.73 63,369 indirect
COMMON STOCK 2019-12-02 0 $0.00 253,654 indirect
COMMON STOCK 2019-12-02 0 $0.00 281,098 indirect
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
Footnotes
IDfootnote
f1 the sales reported in this form 4 were effected under a rule 10b5-1 trading plan adopted by the reporting person and the barbara bradley baekgaard family foundation on december 21, 2018.
f2 the prices reported are weighted average prices. the shares sold on december 2, 2019 were sold in multiple transactions at prices ranging from $10.62 to $11.00, inclusive, and the shares sold on december 3, 2019 were sold in multiple transactions at prices ranging from $10.52 to $10.89, inclusive. the reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the securities and exchange commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f3 the reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein.
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