Form Type: 4

SEC EDGAR Link
Accession Number:0001209191-20-003555
Date:2020-01-13
Issuer: TRADE DESK, INC. (TTD)
Original Submission Date:

Reporting Person:

STEMPECK BRIAN JOHN
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET VENTURA, CA 93001

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2020-01-13 C 2,415 a $0.00 37,797 direct
CLASS A COMMON STOCK 2020-01-13 S 300 d $281.61 37,497 direct
CLASS A COMMON STOCK 2020-01-13 S 100 d $282.17 37,397 direct
CLASS A COMMON STOCK 2020-01-13 S 400 d $283.63 36,997 direct
CLASS A COMMON STOCK 2020-01-13 S 100 d $285.20 36,897 direct
CLASS A COMMON STOCK 2020-01-13 S 743 d $287.48 36,154 direct
CLASS A COMMON STOCK 2020-01-13 S 772 d $288.37 35,382 direct
CLASS A COMMON STOCK 2020-01-13 M 2,124 a $30.15 37,506 direct
CLASS A COMMON STOCK 2020-01-13 S 1,128 d $289.23 36,378 direct
CLASS A COMMON STOCK 2020-01-13 S 600 d $289.79 35,778 direct
CLASS A COMMON STOCK 2020-01-13 S 396 d $291.07 35,382 direct
CLASS A COMMON STOCK 2020-01-13 M 1,299 a $142.45 36,681 direct
CLASS A COMMON STOCK 2020-01-13 S 718 d $291.89 35,963 direct
CLASS A COMMON STOCK 2020-01-13 S 500 d $292.93 35,463 direct
CLASS A COMMON STOCK 2020-01-13 S 81 d $293.72 35,382 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 3.36 2020-01-13 deemed execution date M 2,415 (d) 2025-12-08 class b common stock 2,415 $3.36 867 direct
CLASS B COMMON STOCK 0.0 2020-01-13 deemed execution date M 2,415 (a) class a common stock 2,415 $0.00 3,273 direct
CLASS B COMMON STOCK 0.0 2020-01-13 deemed execution date C 2,415 (d) class a common stock 2,415 $0.00 858 direct
CLASS A COMMON STOCK 30.15 2020-01-13 deemed execution date M 2,124 (d) 2026-12-22 class a common stock 2,124 $30.15 11,730 direct
CLASS A COMMON STOCK 142.45 2020-01-13 deemed execution date M 1,299 (d) 2028-12-01 class a common stock 1,299 $142.45 13,520 direct
Footnotes
IDfootnote
f1 the sales reported in this form 4 were effected pursuant to a 10b5-1 trading plan adopted by the reporting person in accordance with rule 10b5-1 of the securities exchange act of 1934, as amended.
f2 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $281.01 to $281.98, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f3 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $283.30 to $283.99, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f4 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $287.00 to $287.99, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f5 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $288.19 to $288.54, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f6 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $288.54 to $289.52, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f7 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $289.61 to $289.99, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f8 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $290.80 to $291.50, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f9 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $291.50 to $292.18, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f10 the price reported in column 4 is a weighted average price. these shares were sold in multiple transactions at prices ranging from $292.67 to $293.41, inclusive. the reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the securities and exchange commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
f11 the option was granted on december 9, 2015. the vesting commencement date ("vcd") is january 1, 2016. one forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the vcd, subject to continued employment with the issuer through the applicable vesting dates.
f12 each share of class b common stock has no expiration date and is convertible for no additional consideration into one (1) share of class a common stock at the option of the holder thereof at any time and upon certain other circumstances.
f13 the option was granted on december 23, 2016. the vcd is december 1, 2016. one forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the vcd, subject to continued employment with the issuer through the applicable vesting dates.
f14 the option was granted on december 1, 2018, the vcd. one forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the vcd, subject to continued employment with the issuer through the applicable vesting dates.
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