Form Type: 4

SEC EDGAR Link
Acccession Number:0001209191-20-027475
Date:2020-05-04
Issuer: TRADE DESK, INC. (TTD)
Original Submission Date:

Reporting Person:

YANG VIVIAN
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET VENTURA, CA 93001

Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
Title of SecurityTransaction Date2a. Deemed Execution Date Transaction CodeSharesAcquired or DisposedPrice per share 5. Amount of Securities Beneficially Owned Following Reported Transaction 6. Ownership Form Direct or IndirectNature of Indirect Ownership
CLASS A COMMON STOCK 2020-05-04 C 1,263 a $0.00 29,998 direct
CLASS A COMMON STOCK 2020-05-04 S 1,263 d $274.22 28,735 direct
CLASS A COMMON STOCK 2020-05-04 M 902 a $30.15 29,637 direct
CLASS A COMMON STOCK 2020-05-04 S 902 d $274.22 28,735 direct
CLASS A COMMON STOCK 2020-05-04 M 875 a $48.00 29,610 direct
CLASS A COMMON STOCK 2020-05-04 S 875 d $274.22 28,735 direct
CLASS A COMMON STOCK 2020-05-04 M 365 a $142.45 29,100 direct
CLASS A COMMON STOCK 2020-05-04 S 365 d $274.22 28,735 direct
Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, convertible securities
Title of Derivative Security Conversion or Exercise Price of Derivative Security Transaction Date Deemed Execution Date Transaction Code Number of Derivative Securities Acquired (A) or Disposed of (D) Date ExercisableExpiration Date Title and Amount of Securities Underlying Derivative Security Price of Derivative Security Number of derivative Securities Beneficially Owned Following Reported Transaction(s) Ownership Form: Direct (D) or Indirect (I) Nature of Indirect Beneficial Ownership
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 18.03 2020-05-04 deemed execution date M 1,263 (d) 2026-08-14 class b common stock 1,263 $18.03 5,084 direct
CLASS B COMMON STOCK 0.0 2020-05-04 deemed execution date M 1,263 (a) class a common stock 1,263 $0.00 1,263 direct
CLASS B COMMON STOCK 0.0 2020-05-04 deemed execution date C 1,263 (d) class a common stock 1,263 $0.00 0 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 30.15 2020-05-04 deemed execution date M 902 (d) 2026-12-22 class a common stock 902 $30.15 6,318 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 48.0 2020-05-04 deemed execution date M 875 (d) 2027-12-01 class a common stock 875 $48.00 16,637 direct
EMPLOYEE STOCK OPTION (RIGHT TO BUY) 142.45 2020-05-04 deemed execution date M 365 (d) 2028-12-01 class a common stock 365 $142.45 11,330 direct
Footnotes
IDfootnote
f1 the sales reported in this form 4 were effected pursuant to a 10b5-1 trading plan adopted by the reporting person in accordance with rule 10b5-1 of the securities exchange act of 1934, as amended.
f2 the option was granted on august 15, 2016, the vesting commencement date ("vcd"). one-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the vcd, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the issuer through the applicable vesting dates.
f3 each share of class b common stock has no expiration date and is convertible for no additional consideration into one (1) share of class a common stock at the option of the holder thereof at any time and upon certain other circumstances.
f4 the option was granted on december 23, 2016. the vcd is december 1, 2016. one forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the vcd, subject to continued employment with the issuer through the applicable vesting dates.
f5 the option was granted on december 1, 2017, the vcd. one forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the vcd , subject to continued employment with the issuer through the applicable vesting dates.
f6 the option was granted on december 1, 2018, the vcd. one forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the vcd, subject to continued employment with the issuer through the applicable vesting dates.

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