LONG ROAD INVESTMENT COUNSEL, LLC

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Long Road Investment Counsel is based out of Kalamazoo. Long Road Investment Counsel is a large advisory firm with 33 clients and discretionary assets under management (AUM) of $243,736,000 (Form ADV from 2021-03-23). Their last reported 13F filing for Q2 2021 included $228,998,000 in managed 13F securities and a top 10 holdings concentration of 43.2%. Long Road Investment Counsel's largest holding is OReilly Automotive Inc. with shares held of 26,225. Long Road Investment Counsel has met the qualifications for inclusion in our WhaleScore system. Whalewisdom has at least 27 13F filings

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06/30/2021

13F Activity

  • Market Value $228.998 Million
  • Prior Market Value $221.895 Million
  • New Purchases3 stocks
  • Additional Purchases1 stock
  • Sold out of0 stocks
  • Reduced holdings in6 stocks
  • Top 10 Holdings % 43.20 %
  • Turnover % [1]:4.05%
  • Turnover Alt % [2]: 0.29 %
  • Time Held Top20:18.35 quarters
  • Time Held Top10:19.10 quarters
  • Time Held All:21.49 quarters

[1]: Turnover is calculated by taking the # of new holdings (initial purchases) + the # of positions sold out of (not just reduced) divided by the total # of holdings for the quarter.

[2]: Alt Turnover is calculated by taking either the total MV of new purchases or the MV of securities sold, whichever is less, divided by the total MV of the fund.

06/30/2021

13F Sector Allocation Over Time

Portfolio Performance

Top 20 equal-weighted holdings. Performance numbers calculated through 2021-08-16

Performance for Q2 2021: 11.23%
Performance Last 4 Quarters: 34.27%
Performance Metrics
Stdev (5-yrs): Subscription required BETA (5-yrs): Subscription required ALPHA (3-yrs): Subscription required
Max Drawdown (all-years): Subscription required Annualized Perf (3-yrs): Subscription required Batting Avg vs S&P. (3-yrs): Subscription required
Sortino (3-yrs): Subscription required Stutzer (3-yrs): Subscription required Treynor (3-yrs): Subscription required
Sterling (3-yrs): Subscription required Calmar (3-yrs): Subscription required Information Ratio (3-yrs): Subscription required
Tracking Error (3 yrs): Subscription required Stdev Down (3-yrs): Subscription required Winning Months %: Subscription required
Losing Months %: Subscription required Best 12 Months: Subscription required Worst 12 Months: Subscription required
Efficiency Ratio (3-yrs): Subscription required Sharpe: Subscription required Stdev Sectors: Subscription required
Skewness (3-yrs): Subscription required Kurtosis (3-yrs): Subscription required Upside Potential (3-yrs): Subscription required

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*Shares are split adjusted

View Last Form Adv Compilation Report on Record

LONG ROAD INVESTMENT COUNSEL, LLC
107 W. MICHIGAN AVE SUITE 804
KALAMAZOO MI    49007-3946
Country: United States

Business Phone: 269-488-8001
Fax: 269-488-8119
Professional Investment Advisor Data
SEC Registration as : Large Advisory Firm
Form of Organization: Limited Liability Company
Organized in: MI
Number of employees: 1
Other Business Activities:
Advisor Fees/Compensation: Percentage of assets under management
Amount of client funds and securities: 31,985,000
Total Number of Clients: 33
Amount of client funds and securities by related persons: 31,985,000
Total Number of clients from related persons: 15
Disclosures:
Data above was derived from SEC filings.

Active Schedule 13D and 13G events

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Insider Transactions in the past year

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LONG ROAD INVESTMENT COUNSEL, LLC

ownership team - last updated 2021-03-23
Name Title Start Date Direct/Indirect % Ownership
WATTLES, CHARLES, DWIGHT MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER 04/01/2014 Direct 75% or more
Fund Name Position direct/indirect start date end date
LONG ROAD INVESTMENT COUNSEL, LLC MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER direct 2014-04-01
ARCADIA INVESTMENT MANAGEMENT CORP EXECUTIVE VICE PRESIDENT direct 1995-05-01 2014-03-12
WATTLES, CHARLES, DWIGHT MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER 04/01/2014 Direct 75% or more
Fund Name Position direct/indirect start date end date
LONG ROAD INVESTMENT COUNSEL, LLC MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER direct 2014-04-01
ARCADIA INVESTMENT MANAGEMENT CORP EXECUTIVE VICE PRESIDENT direct 1995-05-01 2014-03-12

LONG ROAD INVESTMENT COUNSEL, LLC

ownership team - last updated 2020-06-29
Name Title Start Date Direct/Indirect % Ownership
WATTLES, CHARLES, DWIGHT MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER 04/01/2014 Direct 75% or more
Fund Name Position direct/indirect start date end date
LONG ROAD INVESTMENT COUNSEL, LLC MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER direct 2014-04-01
ARCADIA INVESTMENT MANAGEMENT CORP EXECUTIVE VICE PRESIDENT direct 1995-05-01 2014-03-12

LONG ROAD INVESTMENT COUNSEL, LLC

ownership team - last updated 2020-03-27
Name Title Start Date Direct/Indirect % Ownership

LONG ROAD INVESTMENT COUNSEL, LLC

ownership team - last updated 2019-03-25
Name Title Start Date Direct/Indirect % Ownership
WATTLES, CHARLES, DWIGHT MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER 04/01/2014 Direct 75% or more
Fund Name Position direct/indirect start date end date
LONG ROAD INVESTMENT COUNSEL, LLC MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER direct 2014-04-01
ARCADIA INVESTMENT MANAGEMENT CORP EXECUTIVE VICE PRESIDENT direct 1995-05-01 2014-03-12

LONG ROAD INVESTMENT COUNSEL, LLC

ownership team - last updated 2017-03-06
Name Title Start Date Direct/Indirect % Ownership
WATTLES, CHARLES, DWIGHT MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER 04/01/2014 Direct 75% or more
Fund Name Position direct/indirect start date end date
LONG ROAD INVESTMENT COUNSEL, LLC MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER direct 2014-04-01
ARCADIA INVESTMENT MANAGEMENT CORP EXECUTIVE VICE PRESIDENT direct 1995-05-01 2014-03-12

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